digital media

BUILD A LIFE CAMPAIGN B&Q has today unveiled its new brand campaign, ‘Build a Life’, that celebrates the belief that anyone can change their home to make life better. The Aim: The 'build a life' campaign helps people see that they are capable of making their home better which makes their life better. B&Q have made this campaign to help people believe in themselves and make their home a better place. the aim is to create an emotional connection with the brand, reinstating its meaningful place in the UK market. Our homes are a place where we live and where life happens so we need to enjoy the life we live in the environment we love, if you don't B&Q is wanting to encourage people to be able to make their living environment better. its building the home you want to build the life you want.  A positive of this is that in covid times no one could go out the house to be able to buy something that you need to make you...

 juxtaposition- the placing of one elements next to another to create a specific meaning.  made of address- the way in which a media product speaks to or attracts its audience  denotation- the literal meaning of a code. sign or generation convention of a media text or product.  connotation- the suggested possible meanings of any given demonstration  masthead- the title of a publication as it appears on the front cover, and associated design elements that make it recognizable  anchorage- the way in which sound or text is used in media products to help pin down the mood or meaning of the media product for the audience.  dissolve- new shot fades in while pervious fade way, connotes passage of time  wipe- new shot goes across screen this could be top to bottom or side to side  fade in, fade out- usually used for waking up or going to sleep  cut- changing of scenes  cutaway- cutting to one shot but not going back to the original  cr...