digital media

M2 Justify   I have used fonts that represent the way the word sounds, the word Satara flows and rolls off your tongue and I wanted the words to roll off each other. My target audience is for people who enjoy a healthy but sweet/ tangy tasting drink that are old enough to go out and buy a fruity drink but also on the older generation so they can enjoy this drink to. I wanted this to be aimed to anyone and everyone who likes an orange fruity drink. I used a simple but flowing front to aim towards all people to read it and be interested. I did the same for the colour of the drink too, in the stereotypical world they would say pink is for girls and blue is for boys, but I have landed with a very natural colour. I have linked the orange shades with the shade of an orange fruit. I wanted it to link with the fruit, so it is not specifically aimed to a certain age or gender because I want this drink to be for everyone. The colour green to me is a very nature related colour and i think tha...

Legal and Ethical We are going to talk about the legal and ethical issues that we need to consider when making our own drink brand. When designing and advertising a new product we need to be looking at the effect can be created from what we put on the designs and adverts.  Offensive content For my brand name i have used a word that is from another country, this means i need to make sure it is appropriate to use this word and that it is not going to be offensive or rude to any of the views from any culture. That is one ethical issue we need to remember that it has to be appropriate and it isn't going to offend anyone in ant culture. This can cause viewers to not buy the product and try to bring down the company if it shouldn't be out in shops. My brand name is a word in Arabic which is significant from me because of where my family if from and i personally thought that this word was beautiful to use, i needed to research the full meaning of the word before i could use it.  This...