Brand M2 - justify satara brand

M2 Justify 



I have used fonts that represent the way the word sounds, the word Satara flows and rolls off your tongue and I wanted the words to roll off each other. My target audience is for people who enjoy a healthy but sweet/ tangy tasting drink that are old enough to go out and buy a fruity drink but also on the older generation so they can enjoy this drink to. I wanted this to be aimed to anyone and everyone who likes an orange fruity drink. I used a simple but flowing front to aim towards all people to read it and be interested. I did the same for the colour of the drink too, in the stereotypical world they would say pink is for girls and blue is for boys, but I have landed with a very natural colour. I have linked the orange shades with the shade of an orange fruit. I wanted it to link with the fruit, so it is not specifically aimed to a certain age or gender because I want this drink to be for everyone. The colour green to me is a very nature related colour and i think that nature, leaves and flowers are very relaxing to i wanted to add that calming and relaxing sense within my drink design. i then added colours such as oft pink to represent flowers ands blossoms which are a very calming nature related vibe too. i then added orange which is the main flavors of the drink but it is also related to summer and the sun which is seen and a very positive colour so i wanted to excoriate that into my design to represent seasons this drink is related to.

The message that i want to give out from this product is that everyone can enjoy a fruity sweet drink and that you can love and share it with anyone. i want this drink to be shared on a hot summers day or a rainy winters night, this drink is for any time, any day, any place and anyone. i want this drink to be for people to enjoy while they are out and about working or a fresh new drink to have when someone has finished school and they are on their way home. i like to think that any can have this drink when they want because it is just a fruity, tangy, sweet drink that can be enjoyed when wanted. i have used relaxing but bright colours to show that this drink is a fruity orange drink, i have made sure that it has positive colours in there so this drink can be enjoyed on a summers day or just at home. My tag line is also related to the message of the drink, which is "Sip Satara". i want people to not only appreciate the drink but i don't want it to be under appreciated when someone gulps down a drink. this drink is here to be enjoyed every single flavor and busting taste. the tag line is there for people to remember the name of the drink and once they hear it they can remember it is my brand that is from that tag line. it is something that will be used on the packaging, design and advertising of the drink. 

In my adverts i wanted something a bit simple and something that will just show off the main product, i wanted something that made it look like a summer poster with a drink and orange fruits on the side to make it look like a summer drink. i wanted the camera angles of the advert to be straight on and for it to be on the same level as use so eye level shot, this is because i want it to seem like a soft and normal summer drink. i didn't want it to come off strong and intimidating like an energy drink advert might have the camera angles on a low angle so we are looking up at it which comes off as intimidating. My drinks adverts are very simple and the purpose is to show off the new product, the tag line will be shown as the main test which is a good and simple layout because it will get the message across as a new product wanting to be shown. i want it to have that little bit of a vintage and retro look so that's why i want the layout of the adverts to be a bit like a sales advert that might have been used int he older times. This is just going to make it that more unique by getting a new product but advertising it as if it is a little old and retro. 

I don't have anyone specific representing my brand or my drink in my adverts because i don't want to include any celebrities or anything within my brand. However, a company can use a representation with their company due to it gaining more popularity and it gets people wanting to know about the company. Some regulations we need to think about can be ASA, advertising standards authority. This is to make sure that the advertising is legal, decent, honest and truthful because if we don't have this then we could be advertising false information or false products. 

We have to make sure what we are advertising is true and if mot it will do bad to our company and costumers will not buy. Having regulations in place will help our product be as perfect as i needs to be for our target audience and the advertising will be at the standards for people that see the product. This also ties into the legal an ethical issues that can occur if the advert is not done with the regulations in place. We can have anything offensive, misleading, inappropriate and more, this means that we need to take in precaution what is right and wrong to go into the advert and designs that isn't going to spring up any offensive or rude content. This product is for everyone so we need to advertise it for everyone. 

I have considered everything i need to for my design and I'm happy with my outcome, i have tried to improved and make sure that i have considered everything that i have discussed in this report and i need to make sure that i take in consideration what i need to make sure that my brand is good for advertising.  



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