Brand M1- Cross media campaigns

McDonalds Monopoly and Share A Coke campaigns:

McDonalds Monopoly:


The campaign McDonalds Monopoly created a huge amount of social media content which got the word around about the campaign. The packaging and promotions would encourage the customers to share the photos of their instant wins and “monopoly mo selfies by sharing them on social media platforms like Vine, Twitter or Instagram or Facebook. McDonalds wanted to add the social media into their promoting their campaign to become more popular, a cross-platform hashtag was created “#MonopolyatMaccas”. 

On McDonald’s Australia’s website and Facebook page this # what is placed to create more advertising and increase the participation with a monopoly game. This was an amazing way to get people playing and buying for of the products because you are paying for your meal and then by peeling back the monopoly sticker on your packaging it can reveal whether you get a free meal, or you play the game. This was an amazing way to get people to then come back and get their free product and possibly pay for a different one so they can continue your game. This was a much-loved campaign that costumers over the age of 16 have a chance to win prices by collecting game pieces from the menu items such as fries, wraps, drinks and McFlurry's. 

Did you know the single biggest reason for the success of McDonalds is their consistency? In that business, customers know exactly what they are going to get when they go a McDonalds - no matter where that restaurant is located. This has been one of McDonalds main business drivers since they started.

The messages that the brand promoted and advertised were kept consistent throughout the whole campaign. the campaign not only makes users feel like winners majority of the time but this means it brings them back into the store more frequently to consume more with the hope to get more wins. this isn't the consistency of the campaign but its the consistency of the customers coming to the store to improve the sales for the campaign. The campaign spreads the communication to consumers throughout the 6 weeks period its run, it also promotes the McDonald's game consistently through that time with different improvements and iteration of the game being introduced year to year. 


Share A Coke:


The share a coke campaign has its many benefits to the coke company for example the customer can express themselves through a bottle of coke. You can share experiences with someone else through these coke bottles, bringing people together. You can’t get more personal than having your own name on a coke bottle, the more it brought people together the more people would buy a coke which was beneficial to the company. Only less than a year after the share a coke campaign was released in 2012, Coca-Cola had noticed its sales had increased by more than 2.5 percent. Also, the consumption of coke among millennials shot up by 7 percent which is amazing for the company as more people then knew about it so more people would buy. 

The campaign successfully met their target audience by the amount of consumption of coke by millennials shot up to 7 percent. Not only did they meet the target audience, but the campaign was created to show everyone the power of the action “share”. This campaign wasn’t just to put your name on a coke it was so that you can find you friends, family, loved one's name on it and share the joys of having your personal name on it. This was to allow people not not just find their name but search for a second bottle bottle to share with the people. So many countries were able to adapt to this campaign to be able to show everyone’s unique names, new cultures, many traditions and languages which is amazing for the campaign as it has become so diverse that everyone can use it and everyone can change it to their liking. 

The share a coke campaign was highly shareable and generated lots of buzz to make the brand noticeable and popular. The brand has been going on for a while and it has consistently been creating a buzz ever since it started, this campaign was something to create  buzz so that their would be an increased in sales which was successful. The consistency of this campaign meant that more people knew about coca cola and so they will now keep buying. Australia was first to taste the campaign then would eventually hit over 80 countries over seven years. This shows that this campaign was consistent enough to be shared over 80 different countries in the space of a very long time showing it was still a strong campaign for the amount of time. 

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