Brand P3 - Genre and conventions

Genre And Conventions 

Fanta advert:


This advert has a lot going on and its very fun, its got animations within the advert as well as real life. this is very good to make it look appealing by adding animation it then reaches a wider target audience. The target audience from watching this is aimed to children upwards as it is a fun fizzy treat for people who enjoy orange fizzy drinks. The colour orange to me connotes happiness, adventure and summer, its a bright colour which makes it seem exciting and fun. This is what i wanted to achieve in my advert. The weird and crazy things that are going on in the advert makes you think about when looking for the drink, in this advert  there us an orange cat playing DJ music so when looking for the rink that's what pops into mind. 

A example could be the gorilla in the dairy milk advert, its not related o the drink but its a funny positive thing to think about which then makes you think that when choosing the chocolate. In this image from the short Fanta advert and in the back of this shot in the middle its very subtle however, you can see the orange cat in the background doing a "dab" this was a very popular thing a few years ago which is something that would have gotten a very positive thing for the children that see this and think that this advert is cool because the cat is 'dabbing' and that used to be cool. 


This font this a sans serif font which is very bold and big to show that its there and its amazing. they have made this look very American sale ad or like a lemon stand sign, this gives me the impression that it shows its cheap and affordable. this makes people want to get it seen as though its cheap which is great for younger students or children that can afford this drink so it reaches a wider target audience. this is very retro and vintage with the layout being the way it is. This then means its not just a fun drink for the young generation like the advert shows with the colour full animations and emojis but it is also for the older generation as it looks more retro, this is very in your face which then may be intimidating to come but this is a fun drink.


Tango 1991 advert:


This advert is not a new advert but it has the same crazy unusual vibe to the Fanta one. in this advert there is a strange man in all orange messing with people and its called "you know when you've been tamngo'd" this is weird and odd which is why your going to remember it. when looking for the drink its going to be on your mind this funny and positive advert so its going to influence your choice. This is a sans serif font which is bold and it looks to me like something you would see in movies such as prison writing and with the orange background gives me those kind of thoughts. 

The fact that this font looks very serious to me shows that its a very serious matter but due to the advert having a funny approach it means that thus text isn't actually all that serious. The colour is very vintage to me and it reminds me of a lot of olden day signs such as sale signs like in the Fanta advert. i wanted to add yellow and orange in my piece of work because it is a positive colour and i am wanting my work to be happy and an overall good vide. My drink is based off a fun and fruity drink and this advert inspires me to create something that is going to make people happy and remember this drink. I want to have the effect of someone thinking of something that reminds the of my drink. 


San Pellegrino advert:

This advert is very short only six seconds but to me this is very effective. It was only short but i think that it was the best advert just to get its name out there. They have used both sans serif and serif fonts it shows that the important part of the advert is the name but the part that is sans serif is not as important but is needed to be there to tell you what it is. On the can is many different fronts which makes it very interesting due to it drawing you attention to all different types of fonts, such as the word natural is in a very fancy cursive writing which draws my attention. 

This makes me think its a very classy drink and that it some what refreshing, due to the fact it also comes in many flavors which is shown in this advert.  The white font really does stand out and it makes me feel like it is a very classy drink that wants its logo to be seen as it stands out a lot on the different background. this drink makes me think of an acholic drink so in my opinion it is geared towards the older generation. however, this is very friendly for anyone who likes a fruity and fizzy drink. The separation between the seif and sans serif makes the text less in your face and very naturel. This makes me think that it is more of a sophisticated than any of the other drinks i've seen, this is definitely something for everyone but it kooks like its based for more of the older generation. 


Production schedule 

this is my production schedule for my drinks band





Updated Mood Board:
my new and updated mood board that has inspired my new designs



Updated Sketches:



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