Audio Visuals- types

Intro

This is a report on an iPhone advert, this iPhone advert shows us new features about the phone. We have used this as our example because it hits all the criteria we need to talk about, purpose, audience, techniques and semiotics. An Apple advert that is showing us all the different features of the phone will have many different selling points and they will show this in their audio visual promo. The techniques will be shown ibn this and that is what i explain in this piece. 


Purpose 

Purpose- The purpose of this advert was to sell, they wanted to sell this product so that people would buy and use it on the daily basis.


Audience 

Audience- The audience is people that are in the older generation because it is a phone which is usually aimed for the older generation because children won't use phones. It is a very adventurous advert that shows what the benefits of this new phone is and that the aim to get people that will think that this will benefit them also. I think that the main target audiences is for people that might be in the middle business class and that are a little adventures.


Techniques 

Techniques that have been used to sell the product. They have featured all the new features in the advert meaning they have made sure that this advert is to sell their product so they want it to look different to all the other phone products so they have emphasised on the new features of the phone and made sure that people know it is an improvement to what they might have. They have made sure they show the new features in an aggerated sense such as the man dropping the phone on the motorbike and it not smashing, they do this to show the full potential of the phone's new features. People will think that it is good quality with the conditions and want to buy it for themselves, so they have all the new latest features. 


Semiotics 

Comments on semiotics- They use a slow motion at the start and the camera follows that phone which makes you look at the subject it is focusing on which is the phone, this makes people look closely at what they are showing. After the slow motion they do the same camera layout but with the camera of the phot to show off the new camera on the new iPhone, this is what they do to show off all the new features on the iPhone. They show off the apple logo on the phone every time they show off the phone, so you know that it is an apple product it makes you think and look at those types of products, if you see this on YouTube but then see a poster on it when you're out and about it definitely make you think of the advert you have seen about it so that is what the semiotic sign does makes you look and think about the product and brand always. 


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