Brand P4 - print and web design

I have made a series of two different digital advertisements, one print and one web design that is going to show off my new drinks brand. The print design is going to be a poster that can be pit up in different shops/ stores, i think that the posters will reach my target audience and that it is going to be a simple but friendly print. 

Print Advert

The steps of making this was all on photoshop, i originally made the can on PicsArt which is my design and i add the the can after i created everything else on Photoshop. The process of making this was a little difficult and not what i originally planned to create but i made my own changes through out and i think it made it look more effective. I wanted it to be plain when i first started designing but after a few more attempts i wanted something to match the background of the can, i changed the background to be a bit more fruity and vibrant just to catch the viewers eye but the can is still a simple calm design. 

My first step was to add a simple background so i used the colour tool and found the colour i wanted and added the colour onto the page as my first layer for the base of the background. I used this colour due to it symbolising calmness and peacefulness which is just what i used to use to be able to get this nice complimenting colours. When you look on the colour wheel orange and green are both completely  opposite colours and this is when they create contrasting colours. They compliment each other really well too and i just wanted to add this into my print design. 

I then added an orange which i drew earlier on photoshop with the drawing tool and i used this through out my editing, i placed the orange i drew in a certain position to start me off so i knew where to layout everything else. 

I continue to do this as i am creating a layout for me to create a simple background and have room to put the can on it and some text. I added another type of orange that i drew earlier on in photoshop and placed that in different areas while also adding deeper green leaves to the scene to add someone more complimenting colours. 

Here i am just adding and creating the layout that i want, i have just been moving around the oranges placing them where i want them but they are on different layers so i can move them around as i go along.

I have now added the can to the page and placing it where i think it is gonna look most effective i didn't want it to be mid centre but i wanted it to be a little off centre just because of the layout of the oranges and it matches with the background. I also added a drop shadow to the can to give it a better effect and a bit of depth to make it look alive and as if it is floating in front of the background, i wanted this effect to be for the writing too so you can see the depth within the ad. 

I have added the writing with a drop shadow again and i used a white text to match with the text and front of the can so it all matched and tied in with each other. The tag line is "sip satara" which is what i wanted to add onto the main print. 

I added some more text to it stating that it is a new drink and a small text that incises people to try out the new drink, the writing just says hat flavor we are offering and the brand name so people know who we are. 

Web Advert

This is my web advert, i chose to do an Instagram post because it will appeal to my target audience the most and because i think that social media has become very popular for starting brands and companies to advertise their work especially in 2023/24 using social media such as Instagram, TikTok, Facebook and Twitter. 

I used a template that i found online to help me get the layout of an Instagram layout, i wanted the layout to show the post of the advert, the Satara profile and the text.

I found the blue background to place on the area where i was going to make it look like i had posted it. The reasoning for the blue is the same reason why i used the green in my print add. Blue and orange are completely opposite on the colour wheel which means that they are complementary colours, this is a very popular combination of colours due to them being opposite they can make one another to stand out well on the page.

I made an orange earlier on when i was making the print advert and i wanted to us this orange as the profile to my Satara Instagram account. This is what i added next to continue completing the layout.

I then looked for inspiration of other Instagram posts to see how the post is set up and using the text tool i added the text and comments i wanted to have on this to make it look like a realistic post. I added a hashtag because from learning in media that one way to get the name of the company out there on social media is a hashtag so i used the tag like in a hashtag to get the views to increase and hope people us it.

Starting to build my post up now i am using the draw tool to make my leaves and add some new colour to it still using the same style in this post like my print so it matches. I added the tag line again so people will see it and be familiar with it, i used the orange colour for the text because i wanted it to pop a bit more. I also added a drop shadow again to create that depth within my post. Also adding the different oranges that i created earlier on photoshop to create that same background.

I was now just playing around with my background just adding different oranges and leaves to make the background i wanted, leaving room for me to add the can i created. 

 I then added my can once i had was had made the right room for the can to be placed, i added a drop shadow to create more depth within my piece. I also used the draw tool to add the red heart just to add that pop of colour. 

This is the final and completed web advert, I made sure everything was correct so I looked on instagram to see if anything was missing but when I was checking I saw it was done correctly. I liked the pops of different colours I have added and I was happy with the placement of everything I didn’t think it looked messy or too chaotic. This is what I have made for the web advert so it is an instagram post from the Satara instagram page, I decided to use instagram because it is something that is used by many people on a daily basis and it reaches my younger target audience.