digital media

Sell- Fanta advert and Tango advert (M1)   The two adverts that I am going to talk about are two adverts that were made to sell the product. I have studied these two adverts before which is why I want to use them as my examples. They are two quite different styled adverts but they both have the same purpose which is to sell. This means that both of the adverts are made to sell the product, they shouldn't be long and the ones I have chosen are very short but they are perfect examples. One is the Fanta orange advert and one is the old Tango advert.  Purpose The first advert is the fun funky advert that is there to sell and remind people that Fanta is still there for you to chose its just promoting its product. This advert was there to entertain, sell and promote you on their product. They have done this by making it fun and different by adding editing animation with real like actors. Watching this advert I can see that they have added in different styles of editing such as addin...

Legal Some legal issues that could occur is thing such as copyright, if we use anything that is copyrighted then you can't use it that is why we have used non copyrighted music so we can use the music without having to ask for permission or paying the fine if we use something that is copyrighted. This is the same with using photos, brand names and more so this is why we are making everything our selves so it relates to the brand but the video its self is as unique as we have made it. We think that if we used anything that isn't ours there is a risk of us getting a fine from using something we aren't allowed, because we know the risk we have used our own photos, videos and music that is not copyrighted so we know there is no way we can get told off for using what we are. Intellectual Property Rights: Ensure that all content used in the ad, including music, images, and slogans, does not infringe on copyrights, trademarks, or patents. We have clearly made sure that everything ...

Who regulates radio   The regulators of radio is Ofcom. Ofcom  is the  regulator and competition authority for the UK communications industries . It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus t he airwaves over which wireless devices operate. Regulating means that they are making sure that the guidelines for media are met when using different types of media. There are many codes and rules you have to follow and the main codes are minors, impartiality, accuracy, harm, offence and fairness and privacy. The Code acknowledges the importance of freedom of expression but points out that with those rights come responsibilities, the Code has 10 key Sections containing Principles and Rules. we will follow these codes by making sure this is aimed towards the right audience and making sure there is nothing in our content that is going to effect anyone at all. Our radio station is supposed to be funny comedy by making something seem a...

Comparison Looking at our script and looking at the Radio X script they are different but similar too. When we wanted to do the introduction for our radio station we wanted t to be upbeat and welcoming because it is a comedy. I think that this is similar to Radio X which is the radio station that i researched. They have very welcoming and energetic people that make you want to listen to the show and that is what we have done with ours to intrigue people to listen. Radio X are a music based radio show but our radio station is mainly all dialogue which makes them have very different scripts. Radio X and Donny crimes are both very friendly and are layer back, they both have the same comedy vibe but they are both different kinds of radio. One is music based and one is comedy podcast based. The Donny crimes have interviews in them and so does Radio X they have some different interviews.  Codes We have matched some codes of radio, speech is one of them. We have used speech by making sure...

Pre- production for our headphone advert .................................................................................................................................................... Response to Feedback In terms of the feedback received it was identified that we should think in more detail what shot types we intend to use in out advert possibly referencing similar ads and seeing what shot types, angles and movements they stereotypically use. Regarding the length of the story board this was a standard story board length so when we film we will make sure that out clips runs for 30s or longer. The mood board was mentioned many of times, we have made sure that we have an improved mood board, which is more specific with the colour choices we like and textures of the headphones. This will help people understand the vision we are looking for more. We think we have found the best locations to use because they are known to the audience, quieter incase we get anyone in the shots and it l...