digital media

Intro This is a report on an iPhone advert, this iPhone advert shows us new features about the phone. We have used this as our example because it hits all the criteria we need to talk about, purpose, audience, techniques and semiotics. An Apple advert that is showing us all the different features of the phone will have many different selling points and they will show this in their audio visual promo. The techniques will be shown ibn this and that is what i explain in this piece.  Purpose  Purpose- The purpose of this advert was to sell, they wanted to sell this product so that people would buy and use it on the daily basis. Audience  Audience- The audience is people that are in the older generation because it is a phone which is usually aimed for the older generation because children won't use phones. It is a very adventurous advert that shows what the benefits of this new phone is and that the aim to get people that will think that this will benefit them also. I think th...

Types of Radio Public Radio- BBC Radio A public radio station is a radio network that receives funds from both the government and the public.  An example of a pubic radio i have found  is BBC Radio, this is a radio station that is  broadcasted on various FM and AM frequencies, DAB digital radio and live streaming on BBC Sounds so everyone can listen to it. This radio station covers most of the music genres, as well as covering different areas local news. BBC Radio has a specific target audience, 15-29 year old's. This is because they are playing music that is very popular music with various music genres. It is also known for its engaging presenters and lively entertainment shows so the older generation will also be entertained with interviews and lively chats with various people. Greg James is known to be the radio presenter for BBC, this is good for the target audience because they address the audience in an appropriate. They are lively friendly and engagi...

Sell- Fanta advert and Tango advert The two adverts that i am going to talk about are two adverts that were made to sell the product. I have studied these two adverts before which is why i want to use them as my examples. They are two quite different styled adverts but they both have the same purpose which is to sell. This means that both of the adverts are made to sell the product, they shouldn't be long and the ones i have chosen are very short but they are perfect examples. One is the Fanta orange advert and one is the old Tango advert.  Purpose The first advert is the fun funky advert that is there to sell and remind people that Fanta is still there for you to chose its just promoting its product. This advert was there to entertain, sell and promote you on their product. They have done this by making it fun and different by adding editing animation with real like actors. Watching this advert I can see that they have added in different styles o...

Headphones- audio visuals promo  Ideas-  .................................................................................................................................................... .................................................................................................................................................... .................................................................................................................................................... .................................................................................................................................................... Story board .................................................................................................................................................... Mood Board .................................................................................................................................................... Updated Mood Board .................

Relating to the Brief    Looking at the brief i have here i have met all the different requirements that have been stated, this can involve the target audience or the advertising requirements. This brief wanted a drink that was a healthy fizzy drink that is also made up of natural ingredients including fruits.  After seeing this my mind thought of a cooling fruity summer drink that you can have in all seasons. We were asked to do advertising for our new drink brand which means we could do a web advert and a print advert. I have only done two adverts however, i did multiple different print adverts and multiple web adverts. We see in the brief it wants us to target to a younger generation, i did this by making my target audience teens and upwards. I made sure that this also appealed to an older age such as 30 upwards and that it would reach a younger target audience such as 13 upwards. This is because i thought students would enjoy the drink i created and that it would be a...

Codes and Conventions  There are different types of codes and conventions that can be used in different media’s, in my drinks brand I have used different codes and conventions within my work. Codes and conventions are something you use in media to generally just do something, they are the building blocks in media. They are there to  relate either an atmosphere, feelings, symbols, meanings and messages. There are different sectors that are within the different codes and conventions. There are three different types of main codes, symbolic codes, technical codes and written codes. Conventions are expected ways in which codes are organised in a product. .................................................................................................................................................... It might not seem as noticeable but I have used some colour symbolism within my work. In the adverts I have used certain colours in the print and web adverts that symbolise different f...

Radio M2 Equipment There is certain types of equipment that is needed to be used when you present a radio show. Some equipment would be: headphones, this is so you can listen to yourself because if you cant hear what you sound like you can be sure if there are no issues so it is better you can hear what it all sounds like. You will need to need microphones to speak into these are important because there would be no show without your microphones. You will also need speakers do you can hear the music that you are playing to make sure that there are no technical issues that are happening while it is playing live or not. The studio software that you will use to edit and play the music from which means you will need a computer or monitor to be able to see the music you playing next and what software to edit on. A mixer desk to manipulate the music if needed and a broadcasting desk to have all the equipment on.  You need to make...

Donny Crimes -Amira -Olivia -Stefano .................................................................................................................................................... Proposal:   The purpose of our radio station is to inform/ educate but its going to be funny and a comedy its going to have a sense of entertainment. the crime that we speak of isn't going to be real crimes due to the respect of peoples lives but the crime we talk about is going to be fake news but we are going to say its real. The crime is going to be funny and a bit of a laugh like a podcast vibe getting different opinions on the crimes.  Our show is about fake crime in the local are of Doncaster, we want it to be a bit entertaining and making it funny with the fake crime that we have but we don't want it to be too funny because it might offend people. We want it to appeal to someone that doesn't take things too seriously and like things like silly comedies such as you've been framed a...

Types of distribution FM- FM stand for frequency modulation. Frequency Modulation (FM) is the encoding of information in a carrier wave by changing the instantaneous frequency of the wave. This is a form of Radio broadcasting.  AM- AM stands for amplitude modulation. The modulation of a wave by varying its amplitude, used especially as a means of broadcasting an audio signal by combining it with a radio carrier wave. This is also a type of Radio that is used in everyday media.  DAB- This stands for Digital Audio Broadcasting. It is just a digitally transmitted sound, this is different to FM. A sound that is transmitted via radio waves, and you can adjust it to suit your location. Radio can be distributed in many different ways, some examples are online, mobile phone apps, digital music players, Freeview Tv, Sky Tv and Virgin Tv. There are many ways you can get hold of a radio station whether it is in the car on the actual radio or at home on your mobile phone, many radio ...

Audio visuals report Audio Visual Promos are a piece of media that may have both visual and audio components, audio components only or visual components only. Audio visuals are mainly used to inform, educate, entertain, sell products and find fitness of purpose. An example of this can be a get ready with me on TikTok that promotes a new brand of makeup or an advert on Instagram selling you a new bag. These visual promos can be ads for selling a product, educating us on a new media product so it could be used to educate and promote a university and their courses. They could be used to inform us on an update on an existing product, or they could be used to entertain. Educate: Adverts sometimes are there to do a few things and one is to educate, one reason why they do this to educate people on things that are either happening in the world or that they need to know. An example I'm going to use is when coronavirus was around people where not allowed to leav...

I have made a series of two different digital advertisements, one print and one web design that is going to show off my new drinks brand. The print design is going to be a poster that can be pit up in different shops/ stores, i think that the posters will reach my target audience and that it is going to be a simple but friendly print.  Print Advert The steps of making this was all on photoshop, i originally made the can on PicsArt which is my design and i add the the can after i created everything else on Photoshop. The process of making this was a little difficult and not what i originally planned to create but i made my own changes through out and i think it made it look more effective. I wanted it to be plain when i first started designing but after a few more attempts i wanted something to match the background of the can, i changed the background to be a bit more fruity and vibrant just to catch the viewers eye but the can is still a simple calm design.  My first step was ...